Jackie Balboni

Director, Omni Marketing Agency

Jackie Balboni is a strategic communications architect with over 20 years of experience at the intersection of PR, brand storytelling, and digital marketing. As a Director at Omni Marketing Agency, Jackie specialises in helping brands navigate the complex transition from traditional media visibility to digital authority in an AI-driven world.

Professional Expertise & Strategic Focus:

• Narrative Engineering: Jackie has redefined brand storytelling by moving beyond static PR. She crafts “Living Narratives”—content designed to resonate emotionally with human audiences while remaining highly structured for AI search agents and LLMs.
• Omni-Channel PR & Authority: Leveraging her deep roots in corporate communications, Jackie ensures that every brand story is engineered for maximum reach. She focuses on securing high-authority mentions and citations that serve as the foundation for AEO (Answer Engine Optimisation).
• Strategic Content Lifecycle: Jackie is instrumental in Omni’s “Master Content” framework. She leads the creative process of taking core executive insights and repurposing them into a multi-channel digital footprint—ensuring that a single piece of thought leadership delivers consistent value across PR, social, and search platforms.
• Digital Destiny & Brand Resonance: Her leadership ensures that content doesn’t just fill a space; it builds a bridge. By aligning narrative strategy with technical discovery, Jackie helps clients command their digital space and build lasting trust with their target demographics.

At Omni Marketing Agency, Jackie combines the art of persuasion with the science of modern search, ensuring that her clients’ voices are not just heard, but are cited as the definitive authority in their industry.